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How to achieve an effective mystery shopper survey?
Pure Survey will work together with your marketing team to design and conduct an effective mystery shopper program. This program designed by Pure Survey is used to enhance your customers experience within your business. Our mystery shopper team is well equipped to handle any and all situations.

How to make sure the mystery shopper survey is effective?
• It is very important to start out knowing what the survey objectives are.
• Inform employees about the mystery shopper survey and explain to them what it entails i.e.: that it involves evaluating them and the business.
• Involve your employees when assessing the results of the survey as it is important to have your employees involved in the process of how to resolve issues.

• When preparing the survey questions, it is important to consider the following:
1. The questionnaire for the survey needs to have specified objectives.
2. The questions should require a balance of brief and open ended answers.
3. The questions should deal with one aspect at a time as grouping questions together is not a good idea, i.e.: Was the business clean, well equipped and were the employees friendly. For optimal results this question should rather be broken into 3 separate questions such as:
 Was the business clean?
 Was the business well equipped?
 Were the employees friendly?

• The questions should be easy to understand and have specific scenarios within them.
• Breaking the survey into categories will help with the data analyzing.
• The mystery shopper team, provided by Pure Survey should assess the survey prior to it going out, in order to make sure that it flows and is easy to conduct.
• The aim of this type of survey is to measure the business and employees without being noticed.
• The survey reports should be collected and analyzed within a short time frame. This is important in order that bad habits and issues within the business are nipped in the bud and a remedy be found as soon as possible.
• A mystery shopper program should be run on a regular basis. This will help to keep tabs on results. It will also keep the employees in check regarding their service and relationship with their customers, because at any given time, any customer could be a mystery shopper!

Mystery shoppers have become an integral part of many businesses. This is due to the importance of the customer / employee / business relationship. Everything works together and without the one working properly the others will suffer. Issues need to be picked up and remedied immediately in order that relationships are maintained.

Pure Survey’s team of experienced mystery shoppers and survey designers will assist your business to design a well thought out and well-rounded mystery shopper survey. Using our team will be a benefit for your business.

A mystery shopper survey is designed by Pure Survey to view your business as it happens. The initial reactions and actions of your employees are crucial in understanding how your customers view your business. For more information on your mystery shopper survey call Pure Survey on (CPT) 021 788 6856 or (JHB) 011 784 1966.

Over the past few years Pure Survey has become a leader in the corporate survey environment. When using Pure Survey your business is getting an expert team of researchers, through whom your company will gain access to invaluable information.