Page Location: Home page > Customer Research Surveys / Customer research Articles

Is a customer satisfaction survey really important?
The simple answer is YES, customer satisfaction surveys are vitally important to your business. If the customer is not understood and feels ignored they will move on and find another home to buy their product(s) from.

Your customer satisfaction survey measures the:
• Level of customer satisfaction
• Quality of customer service

Without a well thought out and planned customer satisfaction survey, your business will suffer because it would simply fail to understand the needs of your customers. Pure Survey aims to help your business reach the goal of improving your customers’ relationship with your business and suggest ways to improve your businesses interaction with its customers.

Effective customer surveys should be run regularly without saturating the business with to many surveys and should be discussed and analyzed by the Pure Survey team for your business.

Customer research survey work is the fuel that keeps your business moving forward.

It is therefore highly important to:
1. Learn from previous customer surveys.
2. Use the survey to help your business grow in its relationship with its customers.

Pure Survey’s dedicated team of designers and developers will work with your team to conduct a well thought through survey and then carefully analyze the results. We are a professional team dedicated to the well being of your business and its clientele.

It is important that employee satisfaction and engagement surveys run in conjunction with the customer satisfaction survey. The reason for this approach is for the benefit of the customers. If your employees are unhappy and not interested in their work then the customers will suffer which will subsequently decrease the loyalty of your customers to your business. It is therefore vital that the satisfaction level of your employees and your customers are simultaneously considered. Please see our Employee Survey section to learn more about how we may help in this area.

Without customers your business would not survive. A customer research survey designed and conducted by Pure Survey aims to understand how your customers view your business and how to improve the relationship between the business and its customers. Contact Pure Survey on (CPT) 021 788 6856 or (JHB) 011 784 1966 for further information.



Over the past few years Pure Survey has become a leader in the corporate survey environment. When using Pure Survey your business is getting an expert team of researchers, through whom your company will gain access to invaluable information.